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توسعه و تجارت اکوپارت دکتر فاطمه شهدکار مدیر عامل Eeitaa Instagram Envelope پروفایل من در UNet دانلود رزومه من رزومه منکتاب هامقاله هاارتباط با من…

بررسی نقش دانش شناخت بازارهای خارجی بر رابطه بین بسته بندی و استانداردهای بین المللی بر عملکرد صادراتی محصولات دانش بنیان

The debate surrounding the desirability of marketing adaptation versus standardization has been a topic of discussion in both academic and business circles. However, there has been a scarcity of empirical studies that examine the suitable conditions for each strategy. Hence, the aim of this research is to explore the moderating influence of knowledge and knowledge of foreign markets on the correlation between packaging and international standards of products manufactured by knowledge-based companies in Tehran, Khorasan Razavi, and Isfahan provinces, in terms of export performance. The research methodology employed is of the descriptive-survey type. Data for this study were collected through a questionnaire, utilizing stratified random sampling, targeting managers of companies in the aforementioned provinces. The collected data was analyzed using pls and 18SPSS software. Additionally, the questionnaire’s validity was established through form and construct validity, while reliability was assessed using Cronbach’s alpha coefficient. Ultimately, the findings of this research demonstrate the positive impact of packaging and international standards of products on export performance. Furthermore, it was observed that knowledge and knowledge of foreign markets moderate the relationship between product packaging and export performance, whereas they do not play a moderating role in the relationship between international product standards and export performance.

اکوسیستم کارآفرینی راهبردی برای توسعه صنعت ورزش

The ecosystem approach to entrepreneurship has received worldwide attention in recent years to understand the context of entrepreneurship at a macro level. However, although the sports sector is important in this field and can improve people’s health, create employment and contribute to the country’s GDP, little research has been done in this field. The purpose of this review article was to explain the impact of entrepreneurial ecosystems in the sports field.The statistical population of the research included all scientific-research articles (186 articles) published in the field of sports entrepreneurship from 1390 to 1402 in Iran, based on vocabulary Keys were collected from the Scientific Information Database (SID), Noormagz, Irandoc, Civilica, as well as searching in the system of related publications to get the latest articles. Then, the items linked to each axis were classified and analysed on the basis of a hierarchical analysis at three macro, medium and micro levels.The results showed that at the macro level, investment and privatization of sports, the formation of sports cooperatives, and especially the culture of Iranian sports organizations are among the drivers of entrepreneurship at the macro level. At the intermediate level, organizational structure and organizational learning; and especially, the planning and content of entrepreneurship-based education in the university along with information technology are factors that affect the process of sports entrepreneurship. At the micro level, various variables affect entrepreneurship in sports, the most important of which are the various personality traits of people. Of course, investment and financial risk; Entrepreneurial and social skills are also considered important; The results indicate that the entrepreneurial ecosystem is a new approach to systematically and comprehensively examine the development of entrepreneurship in various fields such as sports.

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