مریم معظمی گودرزی

The transition from the current linear model of the economy to a circular model has recently attracted the attention of leading global companies and policy makers at the World Economic Forum. This is due to significant economic, social and environmental benefits. However, the global shift from one economic model to another also applies to smaller enterprises at the micro level. Consequently, in-depth knowledge of business model design is necessary to stimulate and strengthen the implementation of the circular economy. Existing business models for the circular economy have limited transferability and there is no comprehensive framework to help any kind of business design a circular business model.
The main purpose of this research is to find out what factors influence the implementation of the circular economy in Iran. The research method in this study is descriptive-survey in terms of its nature and goals. The statistical population included small business leaders in the industrial towns of the province of Isfahan, which had a population of 8,320 in 1401. Using the sample size calculation formula (Cochran), the number of 368 people was estimated as the research sample. To collect information, a questionnaire developed by researchers was used and its validity was calculated with Cronbach’s alpha coefficient of 0.90. Descriptive and inferential statistics were used to analyze the data obtained from the research using the SPSS15 software program. The results of the research showed that social and cultural factors, organizational, government, laws and regulations and infrastructure have an effect on the implementation of circular economy in small economic enterprises.