چابکی زنجیره تامین و بازارگرایی: رویکردی جهت عملکرد بهتر SMEها

دیدگاه

این مطالعه با هدف بررسی تأثیر بازارگرایی بر عملکرد شرکت‌های کوچک و متوسط با تأثیر واسطه‌ای چابکی زنجیره تأمین و تعدیل قابلیت‌های نوآوری انجام شد. داده‌های این مطالعه از شرکت‌های کوچک و متوسط تولیدی فعال در استان خراسان رضوی در سال 1402 جمع‌آوری شد. این پرسشنامه به صورت آنلاین بین مدیران شرکت¬های کوچک و متوسط استان توزیع شد. داده¬های جمع¬آوری شده با استفاده از Smart Pls مورد بررسی قرار گرفت. نتایج نشان داد که بازارگرایی نه تنها بر عملکرد SMEها تأثیر می¬گذارد، بلکه به آنها در توسعه چابکی زنجیره تأمین نیز کمک می¬کند. یافته‌های این تحقیق می‌تواند به عنوان یک راهنما برای مدیران شرکت‌های کوچک و متوسط در کشور عمل کند. تا با تمرکز بر بازارگرایی، توانایی¬هایی مانند چابکی زنجیره تامین را برای افزایش عملکرد توسعه دهند.

دسته‌بندی‌ها: فصلنامه کارآفرینی- دوره اول 1402- شماره 2

برچسب‌ها: innovation capabilities، market orientation، SMEs performance، Supply chain agility، بازارگرایی، چابکی زنجیره تامین، عملکرد SMEها، قابلیت های نوآوری

پریسا روغنی

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