بررسی نقش رهبری، فشار سازمانی و محیط کار بر عملکرد زنجیره تامین سبز: مطالعه موردی در شرکت‌های کوچک و متوسط استان تهران

این مطالعه با هدف تجزیه و تحلیل و بررسی تأثیر رهبری بر عملکرد زنجیره تأمین سبز شرکت‌های کوچک و متوسط، تأثیر فشار سازمانی بر عملکرد زنجیره تأمین سبز SMEها و تأثیر محیط بر عملکرد زنجیره تأمین سبز SMEها انجام شده است. روش تحقیق کمی است، برای تجزیه و تحلیل داده¬ها از مدل¬سازی معادلات ساختاری (SEM) با ابزار نرم افزار SmartPLS 3.0 استفاده شد. جامعه آماری این پژوهش مدیران با تجربه در زمینه امنیت سایبری و فناوری اطلاعات مستقر در شهرک¬های صنعتی استان تهران بود. نمونه این پژوهش 490 نفر از پاسخ¬دهندگان صاحبان شرکت¬های کوچک و متوسط در شهرک¬های صنعتی استان تهران بودند که به روش نمونه گیری گلوله برفی تعیین شدند. داده¬های تحقیق از یک پرسشنامه آنلاین که از طریق رسانه¬های اجتماعی توزیع شده است به دست آمد. پرسشنامه با استفاده از مقیاس لیکرت از 1 تا 6 طراحی شد. مراحل تجزیه و تحلیل داده¬ها شامل آزمون روایی، آزمون پایایی و آزمون معناداری بود. نتایج حاکی از آن است که رهبری و محیط تأثیر مثبت و معناداری بر عملکرد زنجیره تأمین سبز شرکت‌های کوچک و متوسط دارد ولی فشار سازمانی تأثیر منفی و معناداری بر زنجیره تأمین سبز می¬گذارد. بهبود عملکرد زنجیره تامین سبز SMEها مستلزم افزایش نقش رهبری، کاهش فشار سازمانی و بهبود محیط کار است. این مطالعه یک مدل رابطه رهبری بر عملکرد زنجیره تامین سبز، فشار سازمانی بر عملکرد زنجیره تامین سبز و محیط بر عملکرد زنجیره تامین سبز ارائه می¬دهد.

مقالات مرتبط

بررسی نقش یکپارچه سازی تامین کننده، ادغام مشتری بر عملکرد عملیاتی با نقش میانجی انعطاف پذیری زنجیره تامین SMEs

This research investigated the relationship between supplier integration and customer integration on operational performance with the mediating role of supply chain flexibility in SMEs in Tehran province. The method used in this research is quantitative methods using the conceptual framework and research data analysis using structural equation models (SEM) with the SmrtPLS 3.0 software tool. The respondents of this study were 650 SME owners in the field of food industry in Tehran, who were determined using a simple random sampling method. Data collection in this research was done on primary data in the form of respondents’ statements obtained from answers to online research questionnaires designed with a 7-point Likert scale. The results showed that customer integration chain flexibility had a positive and significant effect on supply chain flexibility. Also, supply chain flexibility, supplier integration and customer integration had a positive and significant effect on operational performance

بررسی تاثیر گرایش به کارآفرینی جامعه بر رشد اقتصادی و امنیت ملی

Today, the nature of hard and military power lends itself to the components of soft power and economic power in the international arena. The importance of this issue led us to examine the impact of community entrepreneurship on economic growth and national security of Iran. This is a descriptive survey. The statistical population of the study consisted of managers of knowledge-based companies located on campus of Science and Technology Park of Campus with 240 companies. According to the Krejcie-Morgan table, 144 CEOs of these companies were selected through available sampling. Data were collected by three researcher-made entrepreneurship orientation questionnaires, national security questionnaires and economic growth questionnaires used in previous research. The content, face and structure validity of the questionnaire was confirmed by the supervisor, experts and factor analysis method. The reliability of the questionnaires was calculated by using Cronbach’s alpha coefficient 0.84, 0.83 and 0.89, respectively. Data analysis was performed at two descriptive levels using statistics such as frequency, mean and standard deviation, and inferential statistics by structural equation method and path analysis using Amos software. Economic and national security have a positive and significant impact.

تأثیر بازاریابی رسانه های اجتماعی، نوآوری محصول و بازارگرایی بر عملکرد بازاریابی شرکت های کوچک و متوسط

The purpose of this study is to analyze the impact of social media marketing, product innovation, and market orientation on marketing performance. This research uses quantitative methods and data analysis techniques are based on structural equation modeling using SmartPLS 3.0 software. The samples were selected using the snowball sampling method. 320 small and medium companies in Tehran province (Abbas Abad Industrial City) were asked to complete online questionnaires, and a total of 300 responses were received. The results of data analysis show that social media marketing, product innovation, and market orientation have a significant effect on marketing performance.

بررسی رویکردهایی برای توسعه شرکت های کوچک و متوسط به بازارهای با ارزش بالا

This study was conducted with the aim of investigating the approaches of transforming small and medium enterprises (SMEs) into high-value markets, focusing on building a structural equation model of guidelines. The conceptual research framework included an exogenous latent variable, value discovery element, along with four endogenous latent variables, value development, value communication, value distribution, and value experiences.In this study, mixed methodology research was used, including qualitative research through in-depth interviews with 9 experts, focus group discussion with 11 successful entrepreneurs, and quantitative research through a survey of 500 small and medium companies in Tehran province. The results showed that SMEs operating in high-value markets are divided into tangible and intangible products, representing 250 respondents from each group. The five elements of the guidelines for the development of SMEs into high-value markets were of high importance both overall and in each element. The developed SEM model was consistent with the experimental data of five elements with 27 observed variable factors. In addition, the results of the hypothesis test for analyzing the causal effect between hidden variables in the SEM model showed that all six hypotheses were supported at the 0.001 level of statistical significance. The value of this study is useful for small and medium-sized companies that aim to do business in high-value markets that can improve their competitiveness, create unique value propositions, and provide better customer experiences

تأثیر سبک‌های رهبری بر جهت‌گیری کارآفرینانه شرکت‌های کوچک و متوسط مستقر در استان خراسان رضوی

The vital role of SMEs in the economic prosperity of countries should not be underestimated. SMEs actively contribute to economic growth and development through their active role as innovators and agents of change. In this regard, the leadership styles of SME owners influence their capacity for innovation. Therefore, this article was conducted with the aim of investigating the influence of leadership styles on the entrepreneurial orientation of small and medium enterprises in industrial towns located in the Razavi Khorasan province. A quantitative search method was used and 103 small and medium-sized enterprises took part in the survey. Random sampling method was used. Researcher-made questionnaires were used to collect data in a survey. The data analysis consisted of descriptive statistics, a correlation with Pearson, and regression analysis. The reliability of the data collection tool was measured using Cronbach’s alpha. The results showed that small and medium-sized businesses show moderate levels of entrepreneurial orientation and that they also show moderate levels of leadership styles tending towards a transformational leadership style. Also, the results showed that there is a positive and significant relationship between the independent variables of leadership style and the dependent variable (EO) of SMEs. SMEs were advised to adopt flexible leadership styles that would allow EO to thrive within their organization. In addition, relevant policy makers and decision makers were advised to design and implement a consortium of strategies and policies that can increase the level of entrepreneurial orientation among small and medium enterprises.

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