مدلی برای عملکرد تجاری شرکت های خرد، کوچک و متوسط: چشم انداز تجارت اجتماعی و منحصر به فرد بودن قابلیت منابع در ایران

سرعت پیشرفت در فناوری اطلاعات به طور مستمر تکامل یافته و نحوه انجام کارآفرینی در فرایند کسب و کار را تغییر داده است. سرعت كاربران اينترنت بر توسعه اقتصادي نيز تاثير مي‌گذارد كه سبب تغییر الگوی مصرف مشتریان از خرید حضوری به صورت آنلاین شده است.این مطالعه با هدف ارائه یک نمای کلی و بررسی استفاده از تجارت اجتماعی، منحصر به فرد بودن قابلیتهای منابع و مزیت رقابتی در تأثیرگذاری بر عملکرد تجاری شرکتهای کوچک و متوسط در استان تهران انجام شد. این پژوهش همچنین مزیت رقابتی واسطه‌گری تجارت اجتماعی و منحصربه‌فرد بودن ظرفیت منابع برای عملکرد تجاری SMEهارا بررسی می‌کند. این تحقیق در سه شهرک صنعتی استان تهران به نام‌های شهرک صنعتی خاوران، شهرک صنعتی عباسآباد و شهرک صنعتی پایتخت انجام شد. روش تحقیق مورد استفاده،کمی و تأیید آن با نرم افزار Smart PLS نسخه 3.0 بود. واحد تجزیه و تحلیل این پژوهش، SMEهای مستقر در این شهرکهای صنعتی و تعداد 150 واحد تجاری منتخب بود. نتایج نشان می‌دهد که تجارت اجتماعی تأثیر معناداری بر مزیت رقابتی دارد، همچنین نتایج حاکی از آنست که منحصربه‌فرد بودن قابلیت‌های منابع هیچ تأثیر قابل‌توجهی بر مزیت رقابتی ندارد و تجارت اجتماعی نیز هیچ تأثیر قابلتوجهی بر عملکرد تجاری SMEهای استان تهران نداشته است. در مقابل، مزیت رقابتی میتواند عملکرد کسب و کار شرکتهای کوچک و متوسط را کنترل کند. با این حال، مدل استفاده از تجارت اجتماعی و منحصربه‌فرد بودن قابلیت‌های منابع بر عملکرد تجاری SMEها در استان تهران، با واسطه مزیت رقابتی، تأثیر می‌گذارد.

دسته‌بندی‌ها: فصلنامه کارآفرینی- دوره اول 1402- شماره 3

برچسب‌ها: competitive advantage، entrepreneurship، resource capabilities، SME، social business، تجارت اجتماعی، قابلیت‌های منابع، کارآفرینی، مزیت رقابتی

پریسا روغنی

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پریسا روغنی 1402/06/28

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