جهت گیری کارآفرینی صادرات و عملکرد صادرات شرکت های کوچک و متوسط (SMEs)

داخلی سازی عملیات تجاری به یک عنصر حیاتی در اقتصادهای مبتنی بر شرکت تبدیل شده است. این به دلیل نیاز روزافزون اقتصادهای جهانی به بهبود تراز پرداخت­ها و تجارت است. اگرچه این مطلوب­ترین وضعیت اقتصادی است، اما کمتر از بخش SME از نظر عملکرد صادرات در کشور بازدهی حاصل می­شود. بنابراین، این مطالعه به منظور بررسی امکان‌سنجی مفهومی رابطه احتمالی بین جهت‌گیری کارآفرینانه صادرات (به عنوان ابعاد نوآوری، کنش‌پذیری و جهت‌گیری ریسک) و عملکرد صادرات انجام شد. 195 شرکت کوچک و متوسط در استان خراسان رضوی مورد بررسی قرار گرفتند و یافته‌ها نشان داد که شرکت‌های کوچک و متوسط سطوح بالایی از جهت‌گیری کارآفرینی صادراتی دارند و ابعاد EEO پیش‌بینی‌کننده‌های مهمی برای عملکرد صادرات هستند. بنابراین، شرکت‌های کوچک و متوسط باید تشویق شوند که همیشه کارکنان کارآفرین را جذب کنند، سیاست­های باز و بهینه را برای مشارکت‌های خارجی در پیش گیرند و بخش‌های عملیات بین‌المللی ایجاد کنند تا عملیات صادراتی خود را ساده‌تر نمایند و در عین حال منابع را برای تقویت عملکرد صادراتی اختصاص دهند.

مقالات مرتبط

بررسی رویکردهایی برای توسعه شرکت های کوچک و متوسط به بازارهای با ارزش بالا

This study was conducted with the aim of investigating the approaches of transforming small and medium enterprises (SMEs) into high-value markets, focusing on building a structural equation model of guidelines. The conceptual research framework included an exogenous latent variable, value discovery element, along with four endogenous latent variables, value development, value communication, value distribution, and value experiences.In this study, mixed methodology research was used, including qualitative research through in-depth interviews with 9 experts, focus group discussion with 11 successful entrepreneurs, and quantitative research through a survey of 500 small and medium companies in Tehran province. The results showed that SMEs operating in high-value markets are divided into tangible and intangible products, representing 250 respondents from each group. The five elements of the guidelines for the development of SMEs into high-value markets were of high importance both overall and in each element. The developed SEM model was consistent with the experimental data of five elements with 27 observed variable factors. In addition, the results of the hypothesis test for analyzing the causal effect between hidden variables in the SEM model showed that all six hypotheses were supported at the 0.001 level of statistical significance. The value of this study is useful for small and medium-sized companies that aim to do business in high-value markets that can improve their competitiveness, create unique value propositions, and provide better customer experiences

بررسی نقش دانش شناخت بازارهای خارجی بر رابطه بین بسته بندی و استانداردهای بین المللی بر عملکرد صادراتی محصولات دانش بنیان

The debate surrounding the desirability of marketing adaptation versus standardization has been a topic of discussion in both academic and business circles. However, there has been a scarcity of empirical studies that examine the suitable conditions for each strategy. Hence, the aim of this research is to explore the moderating influence of knowledge and knowledge of foreign markets on the correlation between packaging and international standards of products manufactured by knowledge-based companies in Tehran, Khorasan Razavi, and Isfahan provinces, in terms of export performance. The research methodology employed is of the descriptive-survey type. Data for this study were collected through a questionnaire, utilizing stratified random sampling, targeting managers of companies in the aforementioned provinces. The collected data was analyzed using pls and 18SPSS software. Additionally, the questionnaire’s validity was established through form and construct validity, while reliability was assessed using Cronbach’s alpha coefficient. Ultimately, the findings of this research demonstrate the positive impact of packaging and international standards of products on export performance. Furthermore, it was observed that knowledge and knowledge of foreign markets moderate the relationship between product packaging and export performance, whereas they do not play a moderating role in the relationship between international product standards and export performance.

تأثیر سبک‌های رهبری بر جهت‌گیری کارآفرینانه شرکت‌های کوچک و متوسط مستقر در استان خراسان رضوی

The vital role of SMEs in the economic prosperity of countries should not be underestimated. SMEs actively contribute to economic growth and development through their active role as innovators and agents of change. In this regard, the leadership styles of SME owners influence their capacity for innovation. Therefore, this article was conducted with the aim of investigating the influence of leadership styles on the entrepreneurial orientation of small and medium enterprises in industrial towns located in the Razavi Khorasan province. A quantitative search method was used and 103 small and medium-sized enterprises took part in the survey. Random sampling method was used. Researcher-made questionnaires were used to collect data in a survey. The data analysis consisted of descriptive statistics, a correlation with Pearson, and regression analysis. The reliability of the data collection tool was measured using Cronbach’s alpha. The results showed that small and medium-sized businesses show moderate levels of entrepreneurial orientation and that they also show moderate levels of leadership styles tending towards a transformational leadership style. Also, the results showed that there is a positive and significant relationship between the independent variables of leadership style and the dependent variable (EO) of SMEs. SMEs were advised to adopt flexible leadership styles that would allow EO to thrive within their organization. In addition, relevant policy makers and decision makers were advised to design and implement a consortium of strategies and policies that can increase the level of entrepreneurial orientation among small and medium enterprises.

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