چابکی زنجیره تامین و بازارگرایی: رویکردی جهت عملکرد بهتر SMEها

This study was conducted with the aim of investigating the effect of market orientation on the performance of small and medium enterprises with the mediating effect of supply chain agility and adjustment of innovation capabilities. The data of this study were collected from small and medium production companies active in Razavi Khorasan province in 1402. The questionnaire was distributed online to managers of small and medium companies in the province. The data for this study come from small and medium production companies that were active in Razavi Khorasan province in 1402. The collected data were analyzed using Smart Pls. The results showed that market orientation not only affects the performance of SMEs, but also helps them develop supply chain agility. The findings of this research can serve as a guide for managers of small and medium companies in the country to develop capabilities such as supply chain agility to increase performance by focusing on market orientation.