بررسی نقش یکپارچه سازی تامین کننده، ادغام مشتری بر عملکرد عملیاتی با نقش میانجی انعطاف پذیری زنجیره تامین SMEs

This research investigated the relationship between supplier integration and customer integration on operational performance with the mediating role of supply chain flexibility in SMEs in Tehran province. The method used in this research is quantitative methods using the conceptual framework and research data analysis using structural equation models (SEM) with the SmrtPLS 3.0 software tool. The respondents of this study were 650 SME owners in the field of food industry in Tehran, who were determined using a simple random sampling method. Data collection in this research was done on primary data in the form of respondents' statements obtained from answers to online research questionnaires designed with a 7-point Likert scale. The results showed that customer integration chain flexibility had a positive and significant effect on supply chain flexibility. Also, supply chain flexibility, supplier integration and customer integration had a positive and significant effect on operational performance