بررسی رویکردهایی برای توسعه شرکت های کوچک و متوسط به بازارهای با ارزش بالا

پریسا روغنی 1402/09/28

این مطالعه با هدف بررسی رویکردهای تبدیل شرکت‌های کوچک و متوسط(SMEs) به بازارهای با ارزش بالا، با تمرکز بر ساخت یک مدل معادلات ساختاری دستورالعمل‌ها انجام شد. چارچوب تحقیق مفهومی شامل یک متغیر پنهان برونزا، عنصر کشف ارزش، همراه با چهار متغیر پنهان درونزا، توسعه ارزش، ارتباط ارزش، توزیع ارزش و تجربیات ارزش بود. در این مطالعه از تحقیقات روش‌شناسی ترکیبی، شامل تحقیقات کیفی از طریق مصاحبه‌های عمیق با 9 کارشناس، بحث گروهی متمرکز با 11 کارآفرین موفق، و تحقیقات کمی از طریق نظرسنجی از 500 شرکت کوچک و متوسط در استان تهران استفاده شد. نتایج نشان داد که شرکت‌های کوچک و متوسط که در بازارهای با ارزش بالا فعالیت می‌کنند به محصولات مشهود و نامشهود تقسیم می‌شوند که نماینده 250 پاسخ‌دهنده از هر گروه است. پنج عنصر دستورالعمل برای توسعه شرکت‌های کوچک و متوسط به بازارهای با ارزش بالا هم در کل و هم در هر عنصر از اهمیت بالایی برخوردار بودند. مدل SEM توسعه‌یافته با داده‌های تجربی پنج عنصر با ۲۷ عامل متغیر مشاهده‌شده سازگار بود. علاوه بر این، نتایج آزمون فرضیه برای تحلیل تأثیر علی بین متغیرهای پنهان در مدل SEM نشان داد که هر شش فرضیه در سطح 001/0 از اهمیت آماری پشتیبانی می‌شوند. ارزش این مطالعه برای شرکت‌های کوچک و متوسط که هدفشان انجام کسب‌وکار در بازارهای با ارزش است مفید است که می‌توانند رقابت‌پذیری خود را بهبود بخشند، ارزش‌های پیشنهادی منحصربه‌فرد ایجاد کنند و تجارب بهتری برای مشتری ارائه دهند.

دسته‌بندی‌ها: فصلنامه کارآفرینی- دوره اول 1402- شماره 3
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پریسا روغنی

مقالات مرتبط

بررسی نقش یکپارچه سازی تامین کننده، ادغام مشتری بر عملکرد عملیاتی با نقش میانجی انعطاف پذیری زنجیره تامین SMEs

This research investigated the relationship between supplier integration and customer integration on operational performance with the mediating role of supply chain flexibility in SMEs in Tehran province. The method used in this research is quantitative methods using the conceptual framework and research data analysis using structural equation models (SEM) with the SmrtPLS 3.0 software tool. The respondents of this study were 650 SME owners in the field of food industry in Tehran, who were determined using a simple random sampling method. Data collection in this research was done on primary data in the form of respondents’ statements obtained from answers to online research questionnaires designed with a 7-point Likert scale. The results showed that customer integration chain flexibility had a positive and significant effect on supply chain flexibility. Also, supply chain flexibility, supplier integration and customer integration had a positive and significant effect on operational performance

پریسا روغنی 1402/09/28

بررسی نقش رهبری، فشار سازمانی و محیط کار بر عملکرد زنجیره تامین سبز: مطالعه موردی در شرکت‌های کوچک و متوسط استان تهران

This study aims to analyze and investigate the influence of leadership, the influence of organizational pressure and the influence of the environment on the performance of the green supply chain of SMEs. Structural equation modeling (SEM) with SmartPLS 3.0 software tool was utilized for quantitative research and data analysis. The statistical population of this research was managers with experience in the field of cybersecurity and IT located in the industrial cities of the province of Tehran. The sample of this research was 490 respondents of the owners of small and medium companies in the industrial towns of Tehran province, who were determined by snowball sampling. Research data was obtained from an online questionnaire distributed through social media. A Likert scale from 1 to 6 was used to design the questionnaire. The stages of data analysis included validity test, reliability test and significance test. The results indicate that leadership and environment have a positive and significant effect on the green supply chain performance of small and medium companies, but organizational pressure has a negative and significant effect on the green supply chain. To improve the performance of SMEs’ green supply chain, it is necessary to increase the role of leadership, decrease organizational pressure, and improve the work environment. The study outlines a model of relationship between leadership and green supply chain performance, organizational pressure on green supply chain performance, and environment on green supply chain performance.

پریسا روغنی 1402/06/28
دیدگاه

تأثیر سبک‌های رهبری بر جهت‌گیری کارآفرینانه شرکت‌های کوچک و متوسط مستقر در استان خراسان رضوی

The vital role of SMEs in the economic prosperity of countries should not be underestimated. SMEs actively contribute to economic growth and development through their active role as innovators and agents of change. In this regard, the leadership styles of SME owners influence their capacity for innovation. Therefore, this article was conducted with the aim of investigating the influence of leadership styles on the entrepreneurial orientation of small and medium enterprises in industrial towns located in the Razavi Khorasan province. A quantitative search method was used and 103 small and medium-sized enterprises took part in the survey. Random sampling method was used. Researcher-made questionnaires were used to collect data in a survey. The data analysis consisted of descriptive statistics, a correlation with Pearson, and regression analysis. The reliability of the data collection tool was measured using Cronbach’s alpha. The results showed that small and medium-sized businesses show moderate levels of entrepreneurial orientation and that they also show moderate levels of leadership styles tending towards a transformational leadership style. Also, the results showed that there is a positive and significant relationship between the independent variables of leadership style and the dependent variable (EO) of SMEs. SMEs were advised to adopt flexible leadership styles that would allow EO to thrive within their organization. In addition, relevant policy makers and decision makers were advised to design and implement a consortium of strategies and policies that can increase the level of entrepreneurial orientation among small and medium enterprises.

پریسا روغنی 1402/01/19
دیدگاه

مدلی برای عملکرد تجاری شرکت های خرد، کوچک و متوسط: چشم انداز تجارت اجتماعی و منحصر به فرد بودن قابلیت منابع در ایران

The progression of information technology has continuously evolved and altered the manner in which entrepreneurship is conducted within the realm of business operations. Furthermore, the pace at which internet users engage with online platforms also impacts economic development, resulting in a shift in consumer behavior from traditional face-to-face shopping to the digital realm. The primary objective of this study is to provide a comprehensive overview and analyze the utilization of social commerce, as well as explore the distinctiveness of resource capabilities and competitive advantage. This investigation was carried out with the intention of examining its influence on the commercial performance of small and medium enterprises (SMEs) within the Tehran province. Additionally, this research scrutinizes the competitive advantage of social business intermediation and the distinctiveness of resource capacity in relation to the business performance of SMEs. The research was conducted in three industrial towns within Tehran province, specifically Khavaran Industrial Town, Abbas-Abad Industrial Town, and Paytakht Industrial Town. The research methodology employed was quantitative in nature and validated through the utilization of Smart PLS software version 3.0. The unit of analysis for this research consisted of SMEs situated within these industrial towns, with a total of 150 selected business units. The findings indicate that social business significantly impacts competitive advantage. However, the results also demonstrate that the distinctiveness of resource capabilities does not exert a significant influence on competitive advantage, and social business does not significantly affect the commercial performance of SMEs in Tehran province. On the contrary, competitive advantage does possess the capacity to regulate the business performance of small and medium enterprises. Nevertheless, the utilization model of social business and the distinctiveness of resource capabilities do influence the business performance of SMEs in Tehran province, albeit through the conduit of competitive advantage

پریسا روغنی 1402/09/28

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